Wednesday, December 25, 2019

Meaning Behind the Painting, The Battle of Alexander at Issus

The Battle of Alexander at Issus is Albrecht Altdorfer’s most famous painting (www.wikipedia.org). Painted in 1528-9, the oil painting depicts a young Alexander the Great in 333 BC, at the point of victory over the Persian army of King Darius III in the battle of Issus (www.ibiblio.org). Issus was an ancient town in southeast Asia Minor near modern-day Iskenderum, Turkey, however on the painting it is shown in the rocky environment of the Alps with German cities in the background (www.ibiblio.org). Altdorfer, a painter, engraver, architect, and leading member of the Danube School of German art, is considered the first true landscape painter and a pioneer of copperplate etching (www.ibiblio.org). Battle of Alexander and Darius at Issus was†¦show more content†¦The Battle of Issus, is atypical in his work, in both its size and subject matter (ww.wikipedia.org). The painting is made up of a number of miniatures of battle scenes he had done much earlier for his manuscript Triumphal Procession in 1512-14 (www.wikipedia.org). He signed the painting with a monogram in the lower left hand corner, dating it 1529, and also inscribed it: â€Å"Albrecht Altorfer Zu Regenspvrg Fecit† on the bottom edge of the banner panel in the sky (www.wikipedia.org). Despite the grandeur of scale, Altdorfer displays a miniaturist’s mastery of brush stoke, with every tiny figure rendered in exacting detail (Phaidon 409). The topographic landscape was imaginatively adapted by Altdorfer from a map of the lands around the Mediterranean and stretches as far as the Nile Valley (Phaidon 409). Behind the huge armies are the mountains of Asia Minor in the front of the Mediterranean Sea and Cyprus (www.wikipedia.org). In the background are Palestine, Sinai, the Red Sea, and Africa with the meandering Nile River heading for the Nile Delta in front of the gently bent horizon and the dramatic setting sun (www.wikipedia.org). In the heavens, the sun and the moon cast thei r light over the scene (Phaidon 409). While the all encompassing landscape may allude to the scale of Alexander’s victory, the diminutive figures lost in the immensity of nature also seem to point toShow MoreRelatedNature Methaphors in The Battle of Issus and Starry Night Essay1232 Words   |  5 Pagesbring meaning in many ways in art. During the Northern Renaissance Albrecht Altdorfer was one of the most distinguished painters known for his expressively detailed landscapes. The Battle of Issus done by Altdorfer focused on nature to further amplify Alexander’s victorious battle. Three hundred and sixty years later, the Dutch artist Vincent Van Gogh creates a work that also showed how nature can bring emotion and significance to his painting Starry Night. Albrecht Altdorfer’s The Battle of Issus

Tuesday, December 17, 2019

The Role Of Volunteers For Non Profit And For Profit...

The Role of Volunteers in Non-Profit and For-Profit Organizations Volunteers are individual stakeholders who donate their time and skills without being paid to help organizations succeed (Lawrence Weber, 2014). This study will explore the roles of volunteers in both for-profit, and not-for-profit organizations, including examining their influences on organizational leadership. Volunteers play a major part in both for-profits, and nonprofit organizations decision-making processes. These silent stakeholders, as I refer to them, are often overlooked. However, most organizations utilize volunteer skills to influence and promote a healthy working relationship that benefits both the organizations and the communities they served. Volunteers willingly give their time and expertise to improve community social welfare. Volunteers Role in Not-For-Profit Organizations Volunteers perform unlimited services to non-profit organizations. These services range from medical, legal, financial, the daily operational activities, and the decision-making capacity of the board of directors. The medical field has many non-profit organizations volunteers that deliver free health care, emergency medicine and collaborate with other volunteer workers to service third world countries and low-income communities around the world. According to Rominski, Yakubu, Oteng, Peterson, Tagoe, and Bell (2015), medical practitioners, including students, and practicing clinicians are traveling to low-incomeShow MoreRelatedY-M-C-a! a Business Overview of a Non-Profit Organization Essay1723 Words   |  7 PagesY-M-C-A! A Business Overview of a Non-Profit Organization Crystal Hunter American Intercontinental University Abstract A semi-detailed business overview of the non-profit organization known as the YMCA or Young Men’s Christian Association is discussed. A brief history of the origins of the company is detailed along with the definition or explanation of the company’s mission statement. The organization’s basic legal, social, and economic environment is described. Likewise the YMCA’s managementRead MoreProblems Facing Non-Profit Organizations1593 Words   |  7 PagesFacing Non-profit Organizations Non-profit organizations are vital to all communities. They provide much required services to those in need and derive from the humanitarian, religious, healthcare, social service, educational, or environmental sector. While striving for organizational success, non-profit organizations are faced with many obstacles. These challenges range from the hiring of qualified staff, unrealistic expectations, inadequate facilities, to a lack of volunteers and funds. Non-profitsRead MoreEssay on student601 Words   |  3 Pagesï » ¿ Spanning Task A LSAL-4163 Non-Profit., University of Oklahoma., Dr. Kathy N. Seibold Rick Green The initial forming of a Federally Qualified Heath Center would be to identify the â€Å"need† and initiate the board of director’s and identify the funding . The group must have enough private funds get the clinic established prior to receiving grants or government funds, and does or will the community support this efforts. Included are stakeholders on the board of directorsRead MoreAlternative Course Of Action / Interventions1607 Words   |  7 Pagesnow like to propose some alternative courses of action to prevent low morale, dissatisfaction and high turnover rates for this non-profit organization. 1. ‘I Run 4 Mason’ can continue conducting business as they are. Other chapters of this organization is known, admired and respected throughout the country. You, the current leadership, are the pioneers for this organization and should be treated as such. Unfortunately, due to the lack of retention of new runners and the aging, injuries and fallingRead MoreMBA Essay859 Words   |  4 PagesI’ve worked with a variety of for-profit companies and over the last few years I’ve noticed interesting trends. Our corporate partners are changing how they structure and evaluate philanthropic partnerships and fewer and fewer organizations are opting to give through traditional methods. One-time event sponsorship and foundation giving seems to be losing ground to newer, more innovative community investment strategies. This shift has encouraged many non-profits, including ours, to pioneer new waysRead MoreAssignment 1: the American Red Cross (Arc)1084 Words   |  5 Pa gesAssignment 1: The American Red Cross (ARC) While the Red Cross’ reputation soared immediately following the September 11th attacks in the wake of their good works, the organization was soon the target of public criticism.   By late October 2001, the Red Cross was being condemned by victims’ family members, politicians and the media for allocating a portion of its Liberty Fund towards future terrorist attacks, rather than addressing the needs of those who were directly affected on September 11Read MoreNonprofit Versus For Profit Stakeholders933 Words   |  4 Pages Nonprofit versus For-profit Stakeholders Stakeholders play a critical role in the management and decision-making process of an organization. An example of a stakeholder includes employees, managers, patients, vendors, suppliers, the community, creditors, customers and the government (Daft, 2013). Also, Daft (2013) says, â€Å"Stakeholders are groups â€Å"within or outside of the organization that has a stake in the organization’s performance† (p. 23). There are a few differences surrounding stakeholder expectationsRead MoreMp Essay Examples818 Words   |  4 PagesThroughout my career in the social sector I worked with a variety of for-profit companies; over the last few years I’ve noticed interesting trends. Corporations are changing how they structure and evaluate philanthropic partnerships and fewer and fewer organizations are opting to donate through traditional methods. Social entrepreneurs are even integrating philanthropy into their business models. Just consider, big names such as Toms and Se venth Generation and newer start ups like Bombas (a sockRead MoreDirector Of Public Relations And Communications833 Words   |  4 Pagesorganization’s leadership team. The primary purpose of this role is to serve as the chief ambassador of the organization, while also overseeing all communication streams to ensure a cohesive message and image. The incumbent will support the development and sustainability of the community, religious, business, and media relationships through the development of a strategic communications and public relations program. At the same time this role will cultivate government and support agency relationshipsRead MoreAn Organization For A Volunteer Program1036 Words   |  5 Pagestopics that emphasised and expands on community development. These three topics were Module’s 10 look at Organizations and their Nonprofit associated organizations, Volunteerism which is taken from Module 8; that as a community developer I would argue and recommend that every organization and institution needs to have volunteer program. The application of these above topics in an organization can increase [Module 7’s] Entrepreneurial Leadership, which in turn impacts the Economic Development of the

Monday, December 9, 2019

Analysis of Advertisement Practices for Google LLC - myassignmenthelp

Question: Discuss about theAnalysis of Advertisement Practices for Google LLC. Answer: Introduction Google LLC is a multinational technology organization of American origin which mainly specialises in the various internet related products and services which include the advertising technologies that are used online, the search engine developed by the company, software, cloud computing and hardware. Google was established in the year 1998 by Sergey Brin and Larry Page. The organization provides its services and products in various countries of the world and is well known in the industry for the positive working environment that they provide to the employees (Google.co.in. 2018). The report will be based on the analysis of the advertisement and communication related strategies that are implemented by Google to improve its operations in the countries. Analysis and identification Segmentation process The Roy Morgans Value Segmentation analysis can be used for the analysis for the various products that are offered by Google including, Google AdWords, AdSense, Google Analytics, G Suite, Google Checkout, Google Maps, Google Shopping, Google Alerts, Google Books, Google Custom Search, Google Finance, Google Groups, Google Hotel Finder, Google Image Search and many more (Batra and Keller 2016). The different value segments of Roy Morgans analysis are as follows, Socially aware The customer segment of Google includes people who are socially aware and are able to make a choice carefully. Visible achievement Google has customers in the value segment which consists of people who are successful in their own fields and are able to retain the traditional values. Young optimism The young and optimistic group of people are the major customers of Google. They have helped the company to gain the position that it has been able to acquire (Blakeman 2018). Real conservatism Google consists of a huge base of young and motivated people who have innovative ideas. Look at me The young and rebellious people are also a major part of the customer base of Google. These people are mainly looking for freedom and fun in the various products that they use. Conventional family life The customers of Google are also present in this segment where the people are mainly seeking the value for the money that they have paid. Traditional family life This segment consists of people who do not like changes in their lives. The customers of Google in this segment are not quite high (Datta, Ailawadi and van Heerde 2017). A fairer deal This segment consists of the pessimistic people who are cynical about the various processes that happen around them. Google has many customers in this segment as well. Something better The people who want more from their lives are also a part of the huge customer base of Google. Basic needs The people in this segment belong to the group of people who live in a connected world. Persuasion analysis The seven major tools that are used for persuasion analysis are as follows, The technique of giving and receiving This tool has helped Google to attain a position in the market where the customers are loyal to the company. Admitting the weaknesses Google has also been true to the customers in admitting the mistakes that have been made by them (Kitchen and Burgmann 2015). Emphasizing on potential losses Google has tried to maintain its position in the market by giving attention to the potential losses. Highlighting the similarities Google has attempted to communicate with the customers in the ways which they like. Appealing to the reputation The reputation that has been created by Google in the market has helped the company to increase its customer base. Using social proof The organization has provided enough proofs of the past successful ventures to the customers to attract them (Luxton, Reid and Mavondo 2015). Taking one step at a time Google is famous in the industry to take a single step at a time towards creating its strategy. Analysis of the current practices of advertisement The marketing strategy of Google has been based on increasing the awareness that is related to increase of sales and revenues of the company. The marketing teams of the company aim towards increasing the awareness related to the brand among various consumers. The Google marketers work with the entire team to manage the various strategies that are based on advertising. The marketing techniques that are used by Google can be analysed with the help of the 7 Cs of the marketing communication mix (Parente and Strausbaugh-Hutchinson 2014). Clear Google has always provided clear messages with the help of its advertisements that are placed by the company. The goal of the company related to the advertisement is also communicated clearly to the consumers. Concise The taglines that are formed by Google are short and concise in nature which is helpful for the company to reach a wide range of customers within a short span of time. Concrete The message that is communicated to the consumers with the help of the advertisements placed by Google is concrete and the consumers get a clear view of the entire objective of the company. Correct Google has been quite successful in providing the best possible message to the consumers so that they are able to connect with the company. Coherent Google has been well-known in the technology industry for placing logical and relevant messages with the help of its advertisements (Valos et al. 2016). Complete The messages that are provided by Google with the help of its advertisements are complete and are able to provide the entire message to the consumers. Courteous The communication process used by Google is friendly, honest and open in nature. The consumers are able to connect easily with the company with the help of the efficient communication process of Google. Current IMC practices Integrated marketing communication or IMC practices are mainly related to the process by which the organizations aim to plan the communication related processes which gives the business chance to generate better results. The organizations require integrated marketing related strategies for the purpose of achieving the objectives (Luxton, Reid and Mavondo 2015). The major objectives that are related to these strategies are, it is cross channel in nature and takes advantage of the different marketing tools that are available. The strategies are totally customer focussed in nature and the customers are the main focus of these strategies. The integrated marketing channel further analyses the strengths and the weaknesses so that appropriate strategies can be formulated. Google also has been using appropriate integrated marketing channels to reach the customers in an effective manner and promote its services and products (Valos et al. 2016). Conclusion The report can be concluded by stating that Google has been successful in gaining the position in the market which they enjoy at present with the help of various marketing and communication techniques that have been useful for its customers. The integrated marketing channels of Google have played a major role in the success of the company in the market. References Batra, R. and Keller, K.L., 2016. Integrating Marketing Communications: New findings, new lessons, and new ideas.Journal of Marketing,80(6), pp.122-145. Blakeman, R., 2018.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2017. How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3), pp.1-20. Google.co.in. (2018).Google. [online] Available at: https://www.google.co.in [Accessed 18 Apr. 2018]. Kitchen, P.J. and Burgmann, I., 2015. Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), pp.34-39. Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Valos, M.J., Haji Habibi, F., Casidy, R., Driesener, C.B. and Maplestone, V.L., 2016. Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers.Marketing Intelligence Planning,34(1), pp.19-40.

Monday, December 2, 2019

The impact of the minor characters in these stories, which you have read Essay Example For Students

The impact of the minor characters in these stories, which you have read Essay The stories I am going to study are; The Red Room by H. G. Wells, The Signalman by Charles Dickens and The Judges House by Bram Stoker. These stories were all written in the nineteenth century at the time of the Victorians. They were an extremely popular form of entertainment as there was no television, films or videos. Many of the short stories written in the nineteenth century were first published in magazines and newspapers. Mystery and supernatural stories were very popular in the Victorian age as the Victorians were fascinated by the supernatural. During these times Sherlock Holmes wrote his first book and authors such as Charles Dickens, Elizabeth Gaskell and M. R. James began to address the eras fascination with death. In each of the three stories there are a number of minor characters, which contribute a lot to the stories. The characters issue words of warnings, which are continually ignored by the protagonist. At the beginning of the Red Room it says, It is of your own choosing, said the man with the withered arm. We will write a custom essay on The impact of the minor characters in these stories, which you have read specifically for you for only $16.38 $13.9/page Order now The story does not tell us what the man is called, it just tells us about his arm leaving us to wonder what has happened to him and who is this character. So at the very start of the story we are already left in suspense. The man with the withered arm repeats this phrase throughout the whole story. This adds to the apprehension of the story. The next minor character we meet is the old woman, yet again we are not given her real name. This adds to the mystery of the story. When the man with the withered arm was talking the old woman sat staring hard into the fire with her pale eyes wide pen. We then wonder what has happened to leave the old woman in shock staring at the fire. She then speaks: and eight and twenty years you have lived and never seen the likes of this house, I reckon. Theres a many things to see, when ones still but eight and twenty, This leaves me, the reader, to wonder what the old lady has heard about the room or what she thinks is in the room. Later on in the story when the man with the withered arm says, But if you go to the red room tonight This night of all nights said the woman You go alone These comments leave me to wonder what these two characters know about what will happen tonight and why the man must go alone. To me it implies that something has happened in the room and it could be the anniversary of some terrible event. The old woman repeats this saying throughout the story just like the way the man with the withered arm repeats, It is your own choosing So throughout the story of the Red Room the minor characters add a lot of suspense by their descriptions and what they say! In The Signalman by Charles Dickens the minor character is the signalman. When the man and the signalman come face to face the signalman is very quiet and unable to speak much. This makes me wonder why and what has possibly happened. Later on in the story when the signalman is speaking to the man he says, If ever you make me another visit, I will try to tell you. These few words add a lot of suspense and I begin to wonder what will the signalman tell the man. Without saying many words in the story the signalman already adds a lot of suspense to the story that shows us how important these minor characters are to it. .ub88c09689c4dde44a5270a29e663a26b , .ub88c09689c4dde44a5270a29e663a26b .postImageUrl , .ub88c09689c4dde44a5270a29e663a26b .centered-text-area { min-height: 80px; position: relative; } .ub88c09689c4dde44a5270a29e663a26b , .ub88c09689c4dde44a5270a29e663a26b:hover , .ub88c09689c4dde44a5270a29e663a26b:visited , .ub88c09689c4dde44a5270a29e663a26b:active { border:0!important; } .ub88c09689c4dde44a5270a29e663a26b .clearfix:after { content: ""; display: table; clear: both; } .ub88c09689c4dde44a5270a29e663a26b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub88c09689c4dde44a5270a29e663a26b:active , .ub88c09689c4dde44a5270a29e663a26b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub88c09689c4dde44a5270a29e663a26b .centered-text-area { width: 100%; position: relative ; } .ub88c09689c4dde44a5270a29e663a26b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub88c09689c4dde44a5270a29e663a26b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub88c09689c4dde44a5270a29e663a26b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub88c09689c4dde44a5270a29e663a26b:hover .ctaButton { background-color: #34495E!important; } .ub88c09689c4dde44a5270a29e663a26b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub88c09689c4dde44a5270a29e663a26b .ub88c09689c4dde44a5270a29e663a26b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub88c09689c4dde44a5270a29e663a26b:after { content: ""; display: block; clear: both; } READ: Characteristics of an epic hero EssayThe signalmans reactions also add to the suspense of the story. In The Judges House by Bram Stoker there are four minor characters. They are, My Carnford, Mrs Witham, Mrs Dempster and Dr Thornhill. Mr Carnford, the local lawyer confessed his delight at anyone being willing to live in the house. To tell you the truth, said he, I should be only too happy, on behalf of the owners, to let anyone have the house rent free. I then wonder why is he so glad to let Malcolm Malcolmson live in the house rent free and what is wrong with the house. It indicates that there could be some kind of history surrounding the house. Malcolm Malcolmson then goes to see Mrs Witham, who is the landlady of the inn and a newcomer to the area who seems to be aware of the rumours surrounding the house. Mrs Witham says to Malcolmson, Not in the Judges house! she grew pale as she spoke I wonder why Mrs Witham goes so pale and what is wrong with the Judges house. Already there is a lot of suspense in the story. Mrs Witham is a kind yet curious character and is very motherly to Malcolm Malcolmson, maybe this is why she is so fearful for him to stay at the house. Later on in the story the doctor is introduced and asks Malcolmson what he noticed in the house. Dr Thornhill, an educate, thinks Malcolmson has been drinking strong tea at night when Malcolmson tells him what happened. This makes me think that the doctor does not believe in these rumours but it also makes me wonder what he knows about the house and what Malcolm should have noticed because Dr Thornhill asks Malcolmson what he noticed in the house. Another character, Mrs Dempster, is also very sceptical of the Judges house. Do you think theres no rats and beetles there? And do you imagine, sir, that you wont see none of them! Rats is boogies and boogies is rats; and dont you get to think anything else! she says. Throughout each of the stories the minor characters give warnings to the protagonist but these warnings are always ignored and are always vital to what will soon happen to the protagonist. I have come to the conclusion that a story written in the nineteenth century is not just about the main character but it is about all the characters including the minor characters no matter how minor they are. All the minor characters, no matter how minor they are add to the suspense of the story for the reader, either by their reaction, descriptions or what they say. I have also concluded that the minor characters all seem to give warnings to the protagonist, which should be listened to.